Let’s turn chaos into creative magic.

Process and creativity are two concepts that are often seen as being at odds with one another – process provides structure, consistency, and efficiency, creativity is all about breaking the rules, taking risks, and exploring new ideas. The tension between these two forces can be challenging for businesses, particularly those in industries where innovation is critical to success. That’s why you have me — a consultant who brings creative leadership to visionary brands.

Do you find yourself…

Being the big-picture thinker with a vision, but struggle with execution and feel constantly overloaded?

Chasing growth but spinning your wheels trying to create repeatable workflows that eliminate redundancies, reduce manual work & improve overall productivity?

Feeling frustrated with your creative and marketing teams not performing at their best? Are deliverables missing deadlines, falling short of expectations or inconsistent?

…I can help!

I unite vision with strategic execution, empowering teams to excel, focus on what they do best, and see a clear path forward.

Whether you are an entrepreneur scaling a start-up, a small agency, or part of an in-house team at a larger corporation, I understand the unique challenges that businesses face when it comes to building and managing creative teams. From restructuring teams, refining processes, implementing best practices, and providing training and development programs, I can provide practical solutions to help you optimize your operations and drive better performance from your creative and marketing teams. As a seasoned operations consultant with a track record of success, I bring a wealth of experience and knowledge to help businesses overcome their operational challenges and know what it takes to build high-performing teams that deliver exceptional results.

What can I do for you?

Click each section below to expand.

Organizational Assessments

I conduct comprehensive assessments of your creative and marketing teams to identify gaps in your org structure that may be preventing you from reaching your goals.

With a data-driven and results-oriented approach, we will conduct a thorough assessment of your current operations and identify the gaps in your organizational structure. I’ll work closely with your leadership team and staff to understand your unique challenges and develop customized strategies to address them. There is no one-size-fits-all approach to solving operational challenges. That’s why I take the time to understand your specific needs and design customized solutions that align with your goals and resources.

Strategy Alignment

We’ll start by setting intentions – identifying your most important goals and values allows us to align our actions and decisions and eliminate distractions and unnecessary commitments that don’t align with your priorities. Together, we strategize to identify the true priorities and filter out the noise, creating laser focused teams that are driven to succeed.

Process Improvement

I will analyze and optimize creative workflows and processes to improve efficiency and productivity. We’ll review the results and identify areas for improvement, implement best practices, and streamline processes to enhance your team’s output and effectiveness.

Solid process framework also enables us to establish and maintain high-quality standards for deliverables to ensure projects meet quality checks, brand guidelines, and client requirements.

Implement Scalability

I assist early-to-mid stage companies in growing and expanding by streamlining their business operations and developing efficient sales and marketing strategies that help them achieve sustainable growth and long-term success.

Project Management

If you’re looking for someone to track and report on all the details, I can oversee the end-to-end process of creative and marketing projects, from initial concept development to final delivery. This includes establishing project roadmaps, developing internal creative briefs, setting project timelines, outlining and allocating resources, tracking progress, coordinating with vendors, mitigating potential risks and ensuring that projects are completed on time and within budget.

Cross-Functional Collaboration

We’ll evaluate current communication channels and facilitate collaboration and communication among team members and stakeholders, to ensure that everyone is aligned, and information flows smoothly to keep projects on track.

Creative Direction

I take loose concepts and help people shape them into impactful deliverables that further a larger strategic plan while being on-brand, on-message and part of a cohesive experience.

Content Strategy

I work to align content with business goals and audience needs, creating a plan for the development, delivery, and management of content that ensures consistent messaging and maximum impact across different channels and platforms.

Together, we will:

set business objectives such as increasing brand awareness, driving traffic to a website, or generating leads.
define your target audience and their needs, preferences and behaviors
identify sales funnels and key themes
map content through each stage of the sales funnel
create an editorial calendar that maps out the content production and publishing schedule
collaborate with writers, designers, and other stakeholders to develop relevant, engaging, and valuable content that supports business objectives

Product Marketing

I can guide both manufacturers and digital creators through product launch cycles, providing guidance that can help businesses make data-driven decisions, identify trends and patterns, and optimize their positioning, pricing, marketing, and distribution strategies.

Event Planning

Whether it’s a trade show, client event, conference, seminar, workshop, or panel, events have a common thread: an opportunity for the business to make an impression by effectively showcasing products or services and building valuable industry connections.

I can provide direct support with creating immersive exhibits, managing logistics, and crafting strategies that help companies attract and engage with attendees and drive conversion post-event to maximize ROI. Then we’ll turn it all into a repeatable, scalable workflow.

Resource Management

People: As a leader, I will assess your team’s strengths and weaknesses, identify underlying root causes, and implement long-term strategies to foster a culture of continuous improvement and sustainable success. This can include hiring, onboarding, training, and performance management.

I have the ability to work closely with your team, providing guidance, mentorship, and training to empower them to grow and take ownership of their roles and responsibilities. My goal is to equip your team with the skills and tools they need to thrive in the long run.

Technology: We will leverage the right technologies to enhance the creative process, streamline marketing efforts and optimize the team’s workflow. The ideal tech stack means that your team has the necessary tools and resources and that those resources work effectively together to help achieve business objectives.

I have experience evaluating, implementing and managing tech and integrations, including:

CRMs
Email marketing
Text marketing
Project management tools
Asset management systems (DAMs, LMS)
Marketing automation
Time tracking, invoicing, payment processing

My approach is grounded in a deep understanding of the creative workflow, combined with an innate ability to mediate between the vision and the given. Over a decade in the creative industry has given me the ability to conceptualize – not only see solutions to a problem in my mind, but organize the hierarchy of information and distinguish patterns to develop complex strategies, define key objectives and establish specific priorities. Outlining a clear path for a team supports and enhances creativity, providing a framework within which ideas can be generated, refined, and executed. Finding the right balance between process and creativity requires a deep understanding of both, as well as a willingness to take calculated risks and adapt on the fly.

Let’s Marie Kondo
Your Brain

Let’s identify and fill those organizational gaps that are holding you back and unlock your team’s full potential. Whether it’s merging strategy with execution, streamlining processes, or providing experienced leadership, together, we can transform your struggling creative and marketing teams into a well-oiled machine that drives your business forward.

My Work Experience

Throughout more than a decade of experience in the creative industry I’ve worked in-house for luxury product manufacturers, at an agency handling product launches for billion-dollar household brands, and guiding entrepreneurs running growth-focused startups.

I excel at translating ideas into impactful visual experiences, balancing process with creativity, and empowering creative teams.

In each capacity, I’ve:

offered strategic brand guidance, defining and integrating a creative vision that aligns with a larger strategic roadmap and positions a brand for success in the market.
led the hiring, training, and management of creative teams, implementing business operating systems that increased employee accountability.
introduced effective project management systems, overseeing dozens of projects simultaneously, establishing roadmaps and internal creative briefs, allocating resources, and managing risk
standardized design practices for proofing, approval, and documentation ensuring strict QC processes were in place to ensure brand guidelines, compliance regulations, and file quality were met.

As a result, I bring a unique perspective and a wealth of experience to every engagement, allowing me to provide tailored solutions that meet the specific needs of each client.

Read on to learn more about my journey and the experiences that have shaped my approach to consulting.

Chief Operating Officer
Bridges Business Solutions



Never quite satisfied with the status quo, I took on a role as integrator to a visionary, transitioning my creative thinking skills and natural process-oriented instinct to build a roadmap to guide a real estate coaching start-up.

Owned the hiring process from start to finish, including screening, interviewing, onboarding and training over 20 employees. Mentored junior staff.
Implemented tech stack and mapped integrations (Salesforce, Pardot, project management, time tracking, payment processing, appointment booking, CMS/LMS, DAM, mass texting, GSuite)
Built SOPs and created policies to establish consistency throughout the organization
Implemented an internal operating system that added employee accountability measures and detailed reporting processes, eliminating low-priority backlog and maximizing the output focused on true strategic objectives
Systemized the member onboarding experience and retention plan
Consulted with the business development, training, event planning, and product development teams to drive innovative product delivery, unwavering quality, and exceptional value.

Fractional Marketing Director
Bridges Business Solutions



Established branding, messaging,and product positioning.

Responsible for:

Conducted research and analysis to refine target audience and build customer personas.
Developed, executed, and trained staff on brand vision and messaging
Identified sales funnels, mapped inbound & outbound campaigns and created repeatable lead management workflows.
Hired, trained and directed staff members responsible for developing design concepts into art layouts and preparing layouts for printing or digital distribution
Implemented a creative project management system focused on providing a clear scope of work, encouraged communication, and balanced a heavy workload effectively to met demanding deadlines
Standardized creative design processes by developing and enforcing best practices.
Collected and applied market data to drive policy changes and proposals.

Creative Consultant
Ellie Karrasch, LLC



Managing member of an organization with a track record of assisting product manufacturers, real estate teams, and startups across diverse industries develop or strengthen their visual identity, establish their presence in the market, and cultivate internal growth in a scalable way.

Worked with companies to align creative and marketing strategy with larger business objectives by translating high-level perspectives into intricate operational details and identifying internal and external resources required for execution
Designed workflows and implemented processes to meet organizational needs related to branding & messaging, creative production, marketing, and lead generation
Identified existing operational inefficiencies among creative and marketing teams and present solutions to fill gaps in an organization’s structure or processes using people, technology, or process improvement
Crafted impactful print and digital deliverables that further a larger strategic plan while being on-brand, on-message and part of a cohesive experience (environmental graphics, packaging, multi-page booklets, landing pages, email campaigns)

Creative Project Manager
Water Street Design & Okta

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Agency work at Water Street instilled a mindset that emphasized the importance of merging strategy and design. This experience deepened my knowledge of the creative process and honed my client relationship management skills.

Contract role with Okta’s Marketing Department to further the execution of the strategic roadmap. Assisted with multiple projects on a part-time basis managing geographically dispersed teams.

Water Street

Planned and implemented projects. Established project roadmaps, developed internal creative briefs and external project proposals, identified potential risks, outlined and allocated resources required to successfully complete the project within budget and scheduling requirements.
Streamlined the development of printed communications using data-driven design to free up resources and reduce print costs
Supervised graphic production for semi-annual launches of household brands valued at billions. Specified design requirements to meet project goals while adhering to brand guidelines and compliance regulations. Offered strategic brand guidance, skilled direction, support, and delegation to creative team members.
Managed proofing and approval process with clients. Collected and incorporated feedback and managed project documentation and deliverables by version. Followed strict QC processes that enhanced output of print/digital materials ensuring file quality and brand guidelines were met.

Okta

Facilitated the initial launch phase of Okta’s website rebrand, managing project execution to oversee adherence to schedule and scope and encouraged cross-functional collaboration between content, design, and web teams.
Assisted the design team with the implementation of the digital asset management system, Brandfolder. Worked with senior creative leadership to define system requirements and begin configuration & testing. Monitored data migration, contributed to the creation of documentation, and fostered successful adoption through internal training & communications.
Project managed Okta documentary, coordinating with internal stakeholders and external production teams. Collaborated with team leads in content, marketing, events, as well as staff interviewees to ensure communication was clear, logistics were handled seamlessly, and project milestones were met.

Creative Manager
Microtech Knives



This in-house position with a luxury product manufacturer evolved from a project-to-project graphic design job to a comprehensive managerial role in which I significantly transformed external brand presence and internal processes.

Shaped the visual identity across both digital and print platforms, orchestrating a significant transformation in external brand presence, by crafting compelling graphics for marketing campaigns, packaging, environmental graphics, merchandise, and more.
Identified industry trends and harnessed market insights to pioneer innovative strategies spanning digital and traditional channels, successfully formulating and executing multi-channel B2B and B2C marketing initiatives, to drive growth and achieve marketing objectives
Acted as a driving force behind the evolution of the company’s brand team, aligning marketing goals with larger strategic objectives, establishing internal processes to ensure high quality standards were met and leading the recruitment and hiring of new talents.

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